BREAKING: Marin natives Sophia Sabella and Pablo Feldman have just been nominated for a prestigious Grammy Award for their production work on Doechii’s music video “Anxiety,” which has skyrocketed to over 58 million views since its release on April 18, 2023. The announcement was made just last month, and the duo is set to compete in the Best Music Video category against notable artists including Sabrina Carpenter and OK Go.
This nomination is not just a personal victory for Sabella and Feldman; it highlights the immense effort and creativity that went into the making of a video that explores crucial themes surrounding mental health. “We were so excited, and it turned out better than we ever imagined,” Sabella shared, emphasizing the intricate details required to pull off the ambitious project.
The music video features a complex set design with a house built on a soundstage, choreographed dance sequences involving 85 dancers, and stunning pyrotechnics, all orchestrated under the direction of James Mackel. The couple reflected on the chaotic yet exhilarating experience of bringing Doechii’s vision to life. “It’s amazing how much each detail needed to flow successfully,” Sabella noted.
Feldman added, “When we saw the video, we were just like, ‘This is one of the most amazing music videos we’ve ever seen.’” Their hard work has clearly paid off, as Grammy voters recognized the video’s creative brilliance.
The couple’s journey in the film industry began during their childhood in Mill Valley, where they were captivated by the influence of music videos in the MTV era. Their passion led them to found their own production company, More Avenue, alongside producer Jolene Mendes, who played a pivotal role in securing the opportunity to work on “Anxiety.”
“We have such a good experience with her on that feature that we kept working together,” Sabella said, reflecting on the collaborative spirit that drives their projects. “Let’s have fun with it, too,” Feldman added, underscoring their commitment to creating a positive work environment that fosters creativity.
The nomination has been a surreal experience for the couple. “We did not expect all of this. As a company, it’s the biggest music video we’ve done,” Feldman admitted, highlighting the significance of being recognized among industry giants. “To see all of our names up there was one of the most mind-blowing, amazing experiences.”
The 2024 Grammy Awards will take place on February 1, and fans are eagerly awaiting to see if Sabella and Feldman will take home the award for their groundbreaking work. The buzz surrounding their nomination not only showcases their talent but also sheds light on the vital conversations surrounding mental health that the video addresses.
This is a developing story, and we will continue to provide updates as the Grammy Awards approach. Expect more details from Marin’s own filmmaking duo that is making waves in the music industry!
