UPDATE: Chicago sports retailers are experiencing an unprecedented surge in sales of Chicago Bears merchandise, with a remarkable 41% increase compared to last year. This surge comes as the Bears gear up for the playoffs for the first time since January 2021, igniting a shopping frenzy across the city.
At Clark Street Sports, which operates eight stores in the Chicago area, co-owner Jason Caref confirmed the sales boost, noting that the excitement peaked following the Bears’ thrilling victory against the Green Bay Packers last week. “Christmas came early for our company this year,” Caref said. The energy surrounding the team has drawn fans into stores, making it challenging to find parking at their Albany Park location at 4506 W. Lawrence Ave..
Store manager Fatima Reynoso reported that the past week has been the busiest in her four years at the shop. “People are coming in not just for gifts, but because they want to support the team,” she stated. Customers are eagerly purchasing memorabilia, with items like jerseys of star rookies such as Kyle Monangai selling out within 48 hours.
The hype around the Bears has also spread to Wrigleyville Sports at 959 W. Addison St., where general manager Devin Carlstrom noted that “sales have been crazy.” Bears merchandise has been on everyone’s Christmas list, and online orders have surged alongside in-store visits. Popular items include T-shirts and sweatshirts featuring coach Ben Johnson’s “Good, Better, Best” slogan.
This wave of support for the Bears has not only boosted sales but revitalized small businesses in the area, which have faced numerous challenges this year, including inflation and a lack of winning teams. Caref mentioned, “It’s a challenge to buy merchandise for teams that are not performing well,” but he emphasizes that this year is different with the Bears’ newfound success.
Local fans are feeling the excitement. Addam Haynes from Jefferson Park was at Clark Street Sports to buy more Bears gear, stating, “It’s exciting to wear their clothes.” Xiomara DeLeon, another enthusiastic fan, exchanged a sweatshirt but expressed confidence in the team, saying, “I have faith.”
With the cold weather, Bears-branded winter gear such as hats, gloves, and scarves have also been in high demand. Caref revealed they have a stock of merchandise declaring the Bears division champions ready to go but can only sell it if the team secures more victories. “As soon as they win, we can sell it,” he added with optimism.
The atmosphere in Chicago has transformed, thanks to the Bears’ winning streak. Wes Nunez, an associate at Clark Street Sports, noted the sense of pride among fans. “Football brings the community together. Everyone is proud to be a Chicagoan now,” he remarked.
As the playoffs approach, the excitement continues to build. The Bears’ successful season has not only energized fans but also provided a much-needed boost to local businesses. With every game, the anticipation grows, and Chicago is rallying behind its team. Stay tuned for more developments as the Bears aim for playoff glory and continue to inspire their loyal fan base.
