UPDATE: The Flipper Room in Concord, California, is redefining the local entertainment scene with an exciting new destination for pinball enthusiasts. Just this week, owner Mike Moretti announced that the venue will be expanding its offerings in response to skyrocketing community interest.
Once a quiet framing shop, “The Art of Picture Framing,” the space now buzzes with the sounds of classic pinball machines, drawing in players from across the East Bay. Moretti’s journey began when a friend offered him a pinball machine for his breakroom. Initially hesitant, he embraced the idea after his friend’s passing, realizing the potential for a vibrant social hub.
The transformation is happening NOW. Moretti reports that attendance has surged, with players flocking to the store not only on weekends but also during the week for tournaments, fundraisers, and a popular weekly league night. “Employees would come in on their day off,” he shared, highlighting how the community’s enthusiasm has reshaped the business.
The Flipper Room is also part of the innovative Little Flippers program, a nonprofit aimed at introducing kids to the engaging world of pinball. “We’re trying to grow the hobby for generations to come,” Moretti stated, emphasizing the importance of nurturing a new generation of players.
Moretti’s dedication to creating an inviting atmosphere is evident. “If we’re going to do this, it needs to have a great presentation,” he said, underscoring his commitment to aesthetics as a framer. The venue now features art that complements the machines, creating a warm environment that invites players to stay longer.
The community response has exceeded expectations. “I’m learning because of the community’s feedback,” Moretti noted, reflecting on how he has adapted game selections and tournament formats to better serve his audience. The Flipper Room’s growth is a testament to the power of community engagement.
In a heartwarming twist, the space is also home to Spacer the Cat, a beloved shop cat who has become a mascot for the venue. “He’s here for the people,” Moretti said, highlighting the welcoming vibe of the establishment.
As Moretti continues to reinvest profits into the business, he believes he has found a balance. “Now is the time to get comfortable, find our niche in life, and be happy,” he remarked, signaling a shift from mere growth to a focus on community and joy.
The Flipper Room is not just a place for pinball; it is a thriving community hub that fosters social interaction and nostalgia. With plans for more events and activities on the horizon, this is a story developing rapidly in the East Bay. If you’re in the area, don’t miss out on the chance to experience this unique blend of art and entertainment!
