Dunkin’ is launching a limited-edition reusable cup featuring the phrase “Hot Girls Run on Dunkin’” as part of a new promotional campaign tied to its high-protein beverage line. This initiative aims to attract fans of the renowned artist Megan Thee Stallion and promote its recent introduction of protein-focused drinks. Customers across participating locations in the United States can obtain the cup with the purchase of a Dunkin’ Protein Refresher, available for a limited time, while supplies last.
The reusable cup showcases Dunkin’s signature pink and orange colors and prominently displays the catchy phrase. Additionally, it features a stylized version of Megan Thee Stallion’s signature, complete with a neon heart, further connecting the brand with the artist and her fan base. This collaboration signifies Dunkin’s strategy to blend pop culture with product innovation, appealing to health-conscious consumers seeking customization in their beverage choices.
New Protein Options Enhance Menu Variety
The introduction of the reusable cup coincides with Dunkin’s nationwide launch of Protein Milk. This new add-in allows customers to increase their protein intake by 15 grams in beverages that utilize either a milk or non-dairy base. The flexibility of this option enables patrons to enhance a variety of drinks, including coffees, lattes, matcha beverages, and Refreshers, without altering their usual orders significantly.
Dunkin’ has noted that its Protein Refreshers, which include flavors such as Megan’s Mango Protein Refresher and Strawberry, cater to a growing demand for nutritious options while maintaining the brand’s signature flavor and experience. The initiative reflects a broader trend within the food and beverage industry, where health and wellness are increasingly influencing consumer preferences.
As the campaign unfolds, Dunkin’ aims to leverage the popularity of Megan Thee Stallion to engage a diverse audience and strengthen its market position in the competitive landscape of coffee and beverage offerings. The limited-edition cup not only serves as a functional item but also as a collectible, appealing to both the artist’s fans and Dunkin’s loyal customer base.
