UPDATE: A growing controversy surrounds W Korea’s charity campaign, “Love Your W,” as new revelations unfold, igniting outrage among netizens. The backlash intensified following images of celebrity attendees drinking and celebrating at a recent breast cancer awareness event, which many found shockingly out of touch with the serious cause they were purportedly supporting.
Just hours ago, the campaign faced scrutiny as shocking details emerged about the actual contributions made by W Korea to the Korea Breast Health Foundation. Recent reports indicate that over the past 17 years, the magazine has donated only ₩1.10 billion KRW (approximately $774,000 USD) to breast cancer initiatives. This figure, presented by a South Korean lawmaker, has been contested by W Korea, which claims some donations were not accounted for in the report.
In a dramatic twist, it was revealed that Lee Hye Joo, the editor-in-chief of W Korea, also serves as a director for the Korea Breast Health Foundation. This connection has raised serious questions about potential mismanagement of funds. Netizens have taken to social media, demanding transparency: “Let’s look at the ledgers. Are they really managing it transparently?” and “This looks suspicious. Where did the donations go to?”
Following the event, many expressed shock at how far removed the festivities felt from the critical issue of breast cancer. The event’s tone-deaf handling—including inappropriate questions posed to guests and celebratory performances—left many feeling that the charity’s purpose was overshadowed by the glamorous atmosphere.
With allegations of financial mismanagement looming, the call for a parliamentary audit is gaining momentum. “This matter has to be taken to the National Assembly audit,” one concerned netizen stated, reflecting the growing demand for accountability.
As netizens continue to voice their anger and confusion, this developing situation highlights the urgent need for clarity regarding the campaign’s financial contributions and intentions. Authorities and the public alike are eager to see how W Korea will respond to these rising allegations and what further actions will be taken to ensure transparency.
Stay tuned for more updates as this story unfolds, and join the conversation on social media using the hashtag #WkoreaCharityControversy.
