ChatGPT Launches Shopping Tool; Human Curators Still Vital for Black Friday

UPDATE: OpenAI has just launched a new shopping tool within ChatGPT, aiming to assist users in navigating Black Friday deals. This innovation arrives just in time for the shopping frenzy that peaks at the end of November, but human experts remain crucial for finding the best bargains.

This week, TechRadar tested ChatGPT’s shopping tool, revealing its potential and limitations. While the AI can generate product recommendations quickly, it currently cannot match the in-depth expertise of human curators. TechRadar’s AI Senior Writer ran several tests, including a search for the best deals on AirPods and air fryers, highlighting both the tool’s efficiency and shortcomings.

When asked to find AirPods Black Friday deals, ChatGPT responded within two minutes, generating a comprehensive shopping guide complete with current discounts in the UK. However, when prompted to locate a deal on a dual-chamber air fryer, the AI took seven minutes and only provided two options. This contrasts sharply with TechRadar’s extensive list of deals, showcasing the limitations of AI-generated research.

According to the findings, while ChatGPT shopping research is a helpful tool, it cannot guarantee accuracy in the same way human journalists do. TechRadar emphasizes that their team rigorously verifies prices and product availability, ensuring readers access the best deals without the risk of misinformation.

99% accuracy is not sufficient when it comes to making significant purchases. Users must remain cautious, as AI can misinterpret queries and overlook crucial details. The testing experience reaffirmed the vital role of professional journalists during peak shopping seasons, where their expertise can save consumers both time and money.

As Black Friday approaches, consumers are encouraged to leverage both AI tools and human resources for optimal shopping experiences. TechRadar will continue to provide timely updates and expert advice on the best deals available.

For those eager to shop, here are some of today’s hottest Black Friday offers:

Amazon: Up to 66% off tech & essentials
Apple: iPads, AirPods & MacBooks starting from $119
Best Buy: Up to $1,000 off TVs, laptops & headphones
Walmart: Furniture, tech & vacuums from $69

To stay updated on the latest deals, follow TechRadar on Google News and social media. Share this article with friends and family to help them navigate Black Friday shopping more effectively!