Google has introduced a new feature for its AI assistant, Gemini, enabling it to access information from various Google applications, including Gmail, Google Photos, YouTube, and Search. This personal intelligence capability was launched in beta on January 14, 2024, and will initially be available to eligible subscribers of Google AI Pro and AI Ultra in the United States. The plan is to expand this feature to additional countries and free-tier users in the future.
Through Personal Intelligence, Gemini aims to provide a more tailored user experience by drawing relevant information from emails, photos, and videos. As explained by Josh Woodward, vice president of Google Labs, Gemini and AI Studio, the assistant can combine data from different formats to deliver customized answers. For instance, it can identify a vehicle’s license plate number from a photo and suggest vacation destinations based on user interests expressed in emails.
Users will have the ability to improve the AI’s performance by providing feedback on its responses. They can inquire about the sources of its information, give a “thumbs down” for unsatisfactory answers, or indicate errors. Privacy is a priority with the Personal Intelligence feature, which is turned off by default. Users must actively choose to enable it and can select which apps to connect. They can also disable the feature at any time.
Woodward highlighted the advantage of keeping user data securely within Google’s ecosystem. “And because this data already lives at Google securely, you don’t have to send sensitive data elsewhere to start personalizing your experience,” he stated. This approach significantly differentiates Gemini from other AI platforms. Additionally, Personal Intelligence includes safeguards for sensitive information, particularly related to health, ensuring that Gemini does not train on data from users’ Gmail inboxes or Photos libraries.
This latest development comes on the heels of reports regarding Google’s efforts to enhance Gemini’s capabilities, positioning it as a versatile AI platform for both individuals and businesses. According to a report from PYMNTS in September, the enhancements aim to integrate Gemini more seamlessly into daily routines.
In December, reports indicated that Gemini was experiencing rapid growth, surpassing OpenAI’s ChatGPT in user acquisition, although ChatGPT continues to maintain a significantly larger user base.
As Google progresses with these innovations, the focus remains on delivering an AI experience that respects user privacy while enhancing daily tasks and interactions. The rollout of Personal Intelligence marks a significant step forward in making AI more accessible and personalized for users worldwide.
