Ben Affleck is set to return to the spotlight as he collaborates with notable television stars for a new Super Bowl advertisement for Dunkin’ Donuts. The ad, which features well-known actors from the 1990s, was teased during the Grammys on January 7, 2024, and is scheduled to air during the Super Bowl LX on February 8, 2026.
The new advertisement, titled No One Can See This, showcases Affleck alongside Jennifer Aniston and Matt LeBlanc from the iconic sitcom *Friends*, as well as Jason Alexander from *Seinfeld*. This collaboration marks another chapter in Affleck’s ongoing relationship with Dunkin’, having participated in commercials for the brand in previous years.
In the teaser, Affleck is seen ejecting a VHS tape labeled “Network Pilot ’95 v3,” before seeking insights from his co-stars about their opinions and feelings. The interactions draw on nostalgic references, with Aniston humorously responding to Affleck’s proposals by shaking her head. Affleck quips about current trends, saying, “What’s hot now? Cringe. I have monster cringe. Golden cringe.” Alexander adds a light-hearted jab, reminding viewers that Affleck is an Oscar-winning actor.
Aniston firmly tells Affleck, “No one, no one can see this,” to which Affleck reassures her that the ad will only air once. This playful banter illustrates the chemistry between the actors and sets the stage for an entertaining Super Bowl spot.
Ben Affleck’s participation in Super Bowl commercials has become somewhat of a tradition. In 2024, he starred alongside NFL legend Tom Brady and rapper Jack Harlow, while in 2025, he shared the screen with Jeremy Strong, Jason Mewes, and filmmaker Kevin Smith. Each ad has added to Dunkin’s engaging marketing strategy, drawing on nostalgia and humor to connect with a diverse audience.
The anticipation surrounding the new ad is palpable, with fans eager to see how it will incorporate memorable elements that encourage discussion and engagement. As the full advertisement premiere approaches, Dunkin’ aims to capture the attention of viewers during one of the most-watched sporting events of the year.
The full ad will be unveiled as part of the Super Bowl LX broadcast, promising to deliver the same energy and excitement that has characterized Affleck’s previous collaborations with Dunkin’ Donuts.
