Domino’s Pizza Inc. has introduced a new addition to its Specialty Pizza lineup: the Spicy Chicken Bacon Ranch Pizza. Starting today, customers can enjoy this enticing pizza for just $9.99 as part of the company’s Mix and Match deal. The announcement was made on November 10, 2025, in Ann Arbor, Michigan, where the company is headquartered.
The Spicy Chicken Bacon Ranch Pizza features grilled chicken breast, creamy ranch dressing, smoked bacon, jalapeños, provolone cheese, and a drizzle of buffalo sauce, all topped with 100% real mozzarella cheese. This new offering complements Domino’s existing selection of ten Specialty Pizzas, which includes popular options like The People’s Pizza-Deluxe and the Philly Cheese Steak.
Marketing Collaboration with Retta
To promote the new pizza, Domino’s has partnered with Retta, known for her role in the NBC sitcom “Parks and Recreation.” The campaign draws inspiration from the show’s iconic catchphrase “Treat Yo Self,” which encourages indulgence and enjoyment.
Kate Trumbull, Domino’s Executive Vice President and Chief Marketing Officer, stated, “Domino’s Specialty Pizzas help put the ‘mmm’ in ‘Domino’s,’ and our Spicy Chicken Bacon Ranch Pizza is no exception. Typically, specialty pizzas come with premium prices, but at Domino’s, we’ve proudly partnered with the ‘Treat Yo Self’ queen, Retta, to tell customers they don’t have to wait for a great deal to treat themselves to our most delicious, craveable pizzas – they’re $9.99 every day of the year!”
Television advertisements featuring Retta will begin airing in the coming weeks, reinforcing the message that customers can indulge in Specialty Pizzas any day. The collaboration highlights the notion that every day can be a “Treat Yo Self” day, making it easier for customers to enjoy gourmet flavors.
Company Background and Market Presence
Founded in 1960, Domino’s Pizza is now the largest pizza company in the world, operating more than 21,700 stores across over 90 markets. The company reported global retail sales exceeding $19.7 billion in the four quarters ending on September 7, 2025. The vast majority of its stores are owned by independent franchisees, accounting for 99% of its locations.
In the United States, Domino’s has embraced digital innovation, with more than 85% of retail sales in 2024 conducted through online channels. This focus on technology has established Domino’s as a leader in the pizza delivery and carryout market.
Customers can order the new Spicy Chicken Bacon Ranch Pizza or any other Specialty Pizza through the company’s website at www.dominos.com or via the Domino’s mobile app. With this new offering, Domino’s continues to solidify its position as a go-to destination for pizza lovers.
The sitcom “Parks and Recreation,” featuring Retta, is currently streaming on Peacock, allowing fans to revisit the beloved series while enjoying their new pizza treat.
