East Main Trains has launched a new initiative aimed at revitalizing the model railroading hobby, a pastime that has seen fluctuating popularity over the years. This initiative, detailed by co-founders Jennifer Lee and Rocco Geppi, promises to engage both seasoned enthusiasts and newcomers alike through innovative products and community events.
Reimagining a Classic Hobby
Founded in 2023, East Main Trains focuses on modernizing the experience of model railroading. The company has introduced a range of customizable train sets and accessories that appeal to a broader demographic. By incorporating technology and sustainability into their designs, East Main Trains aims to attract younger audiences who may not have previously considered model railroading.
According to Lee, “Our goal is to make model railroading accessible and exciting for everyone. We want to create an inclusive community where people can share their passion.” This approach reflects a growing trend in hobbies that seek to blend traditional practices with contemporary interests.
The company is also organizing events and workshops across the United Kingdom, North America, and Australia to foster connections among hobbyists. These gatherings will feature demonstrations, competitions, and opportunities for participants to learn from experts in the field.
Impact on the Industry
The model railroading industry has been experiencing a renaissance, with sales increasing by an estimated 15% in the past year alone. This resurgence can be attributed to several factors, including the rise of social media platforms where enthusiasts can share their projects and ideas. East Main Trains is keen on capitalizing on this trend by leveraging online communities to engage with potential customers.
Geppi notes, “We recognize that many people have turned to social media to showcase their creativity. By building a digital presence, we can connect with hobbyists in real time and provide resources that inspire their projects.”
In addition to their product offerings, East Main Trains is committed to sustainability. The company uses eco-friendly materials in its manufacturing processes, aiming to reduce the environmental impact associated with traditional model railroading products. This commitment resonates with a growing demographic that prioritizes sustainability in their purchasing decisions.
As the model railroading community grows, East Main Trains is poised to become a significant player in the market, blending innovation with tradition. The company’s efforts to modernize the hobby are expected to have a lasting impact, encouraging a new generation to embrace model railroading.
With their focus on inclusivity, sustainability, and community engagement, East Main Trains is not just reviving a pastime; they are redefining it for the future. As the 2023 season unfolds, the company looks forward to seeing the effects of their initiatives on both the hobbyist community and the industry at large.
