The Academy of Motion Picture Arts and Sciences has announced a significant shift in its approach to the Oscars, transitioning from traditional television broadcasting to a streaming partnership with YouTube. This change will take effect after the Academy’s current deal with ABC, which has aired the Oscars since 1952, concludes in 2028. Following this, YouTube will hold the exclusive global streaming rights for the awards from 2029 through at least 2033.
This decision follows a pattern of declining television ratings for the Oscars, prompting speculation about the future of the event. According to a report by Variety, YouTube has secured the rights for over nine figures, surpassing offers from traditional networks like Disney and NBCUniversal. ABC’s lower bid likely reflects the ongoing trend of decreasing viewership for the awards.
Embracing a New Era for the Oscars
The upcoming Oscars will continue to be broadcast on ABC until March 15, 2029. However, once the transition is made, the Academy plans to leverage YouTube’s platform to enhance accessibility and engagement. Red carpet coverage, behind-the-scenes footage, and highlights from the Governors Ball will be available live and for free worldwide. It has been noted that viewers in the United States may need to subscribe to YouTube TV to access the full broadcast.
YouTube’s platform offers unique advantages, such as built-in support for captions and alternate audio tracks, facilitating a more inclusive viewing experience. This is particularly pertinent as younger audiences increasingly favor streaming services over traditional television. The move to YouTube could enable the Oscars to connect with demographics that have largely disengaged from traditional broadcasting.
Rethinking the Oscars Format
The shift from television to a streaming service presents an opportunity for the Oscars to innovate in its format. Freed from the constraints of traditional broadcasting—such as strict time slots and commercial breaks—the ceremony has the potential to expand its length and content. Extended speeches, in-depth performances, and comprehensive coverage of all award presentations could become the norm.
Moreover, with no established live production requirements, the Academy and YouTube can craft a unique presentation style that reflects the evolving nature of film and entertainment. This creative freedom allows for the possibility of reimagining how the Oscars are structured and presented, moving away from the traditional television format.
The decision to partner with YouTube aligns with the Oscars’ mission to celebrate film in a manner that resonates with contemporary audiences. As the awards ceremony prepares for its centennial celebration in 2028, this strategic shift may ultimately redefine how the Oscars engage with viewers in the years to come.
In the meantime, anticipation builds for the upcoming ceremony, where One Battle After Another, directed by Paul Thomas Anderson, is reportedly a leading contender for Best Picture.
