On February 26, 2026, the high-performance sun and skincare brand burnd announced strategic partnerships with several prominent organizations in health, sports, and outdoor sectors. This initiative is aimed at promoting sun protection and overall wellness, aligning with burnd’s commitment to innovation and community engagement.
Strategic Collaborations for Health and Sports
Founded by Dr. Mark Mitchnick, known for his pioneering work on transparent zinc oxide (Z-COTE®), and his son Malachy Mitchnick, along with former birddogs CMO John Barnett, burnd is collaborating with AIM at Melanoma, the Veteran Golfers Association (VGA), Honcho Pickleball, and the National Ski Patrol (NSP). These partnerships reflect the brand’s commitment to working with organizations that prioritize prevention, performance, and community health.
“At burnd, we choose partners the same way we choose friends, thoughtfully and with shared purpose,” said Malachy Mitchnick, CEO of burnd. He added that these alliances span diverse areas, from cancer prevention to promoting wellness among veterans and supporting outdoor enthusiasts.
Innovative Products for Diverse Needs
burnd is focused on developing high-quality skincare products that meet medical-grade standards. Their current offerings include the flagship product, burnd SPF 41, a lightweight, highly water-resistant hybrid sunscreen designed to provide robust protection. Additionally, the burnd Restore Serum is aimed at enhancing skin health by supporting its natural barrier.
In 2026, burnd plans to expand its product line with three additional launches, further enhancing its streamlined system designed for active lifestyles. The brand emphasizes evidence-based formulations, rigorous testing, and a transparent approach to ingredient selection to ensure effective results.
“Our Veterans have protected this nation — the least we can do is help protect them,” stated Josh Payton, President and CEO of the Veteran Golfers Association. He highlighted the importance of effective skin protection as veterans spend extended time outdoors, particularly on the golf course.
Burnd’s partnership with AIM at Melanoma underscores its commitment to advancing skin health. The organization plays a pivotal role in melanoma research, managing the only collaborative fresh frozen primary melanoma tissue bank, which aids in the development of immunotherapies and other critical treatments.
For the growing sport of pickleball, burnd has teamed up with Honcho Pickleball, the largest amateur pickleball community in the U.S., to deliver sun protection products directly to participants in one of the fastest-growing sports in the country. Meanwhile, the collaboration with NSP focuses on providing skincare solutions for professionals who protect others in extreme conditions, enhancing the safety of those engaged in mountain sports.
Through these partnerships, burnd aims to foster a community that values health, wellness, and outdoor activities while ensuring that individuals can enjoy these experiences safely. For more information on their products and initiatives, visit getburnd.com or follow @burndskincare on social media.
