Bianca Censori, the wife of rapper and designer Kanye West, has announced the launch of her own shapewear brand, simply named Bianca, set to debut on December 11, 2025. This move has drawn immediate comparisons to Kim Kardashian‘s successful shapewear line, SKIMS, which reportedly constitutes a significant portion of Kardashian’s wealth. While Censori’s intentions for her brand remain undisclosed, the timing and nature of her collection have sparked speculation regarding its competitive edge against SKIMS.
Censori has recently returned to social media after a brief hiatus, unveiling a series of posts featuring her shapewear designs. The collection includes bras, panties, waist cinchers, and tights, presented through a series of mirror selfies rather than a traditional photoshoot. This choice of presentation has led fans to draw parallels between Censori’s style and the early visual branding of Kardashian’s SKIMS.
In the wake of these developments, sources close to Kardashian have indicated that she is displeased with the emergence of Censori’s brand. According to a report from Radar, insiders suggest that Kardashian feels threatened by the potential rivalry, stating, “Kim is furious. She’s convinced Kanye is pulling all the strings here.” The report indicates that West has been hinting at plans to elevate Censori’s status, which Kardashian perceives as an assault on her own achievements.
Fans have taken to social media, commenting on the similarities between the two brands. One insider remarked, “From the visuals to the overall vibe, Bianca’s photos are pure SKIMS. That’s entirely intentional.” This connection has led to discussions about West’s long-standing strategy of drawing attention through provocative branding.
Despite the controversy, many of Censori’s followers have expressed enthusiasm for her upcoming collection. The interest in her brand suggests a potential market for her designs, which, while drawing inspiration from SKIMS, aim to carve out their own identity in the competitive shapewear sector.
As Bianca Censori and Kanye West prepare for the launch, the unfolding dynamics between the two brands will be closely watched. With a strong foundation in celebrity culture and fashion, the outcome of this rivalry could have significant implications for both Censori’s brand and Kardashian’s established empire. The next few months will be pivotal in determining how this competition shapes the landscape of shapewear and celebrity branding.
