Chrysler, an American automotive manufacturer, celebrated a significant milestone in 2025 with its 100th anniversary. While the brand has produced iconic vehicles, including the innovative Chrysler Turbine car of the 1960s and the powerful HEMI-equipped Chrysler 300C, several models from the 1980s have faded into obscurity. This article revisits five of these underappreciated Chrysler cars, exploring their unique features and the reasons they have been largely forgotten.
Chrysler TC by Maserati: A Missed Opportunity
One of the most intriguing models from this era is the Chrysler TC by Maserati. Launched in 1989, this convertible was conceived as a luxurious sports car, intended to cater to the demand for opulence in the 1980s. The TC, which stands for Turbo Convertible, offered a 2.2-liter inline-four engine derived from the Dodge Daytona, producing a modest 160 horsepower. A more powerful Maserati-engineered version was also available, capable of delivering up to 200 horsepower with a five-speed manual transmission.
Despite its luxurious aspirations, the TC struggled to distinguish itself in a crowded market. Its design closely resembled that of the more affordable LeBaron convertible, yet it commanded a significantly higher price tag of around $33,000 in 1989, equivalent to over $86,000 today. The TC had a brief production run of just three years, with approximately 7,300 units sold. Currently, even well-maintained examples rarely exceed $15,000 at auction, making this vehicle an intriguing option for enthusiasts looking to own a piece of automotive history.
The Rare Chrysler Executive Limousine
Another noteworthy model is the Chrysler Executive Limousine, a rarity with only around 1,500 units produced. This vehicle was based on the Chrysler K-car platform and featured a unique construction that combined elements from both the LeBaron Coupe and four-door models. The result was a stretch limousine with a wheelbase of 131 inches, offering seating for up to seven passengers.
Introduced in 1983 at a base price of $21,900 (approximately $71,400 today), the Executive Limousine provided luxurious amenities such as a dividing partition and an audio system for rear passengers. Initially equipped with a Mitsubishi-sourced 2.6-liter inline-four engine producing just 93 horsepower, the model later received a turbocharged 2.2-liter engine that increased output to 146 horsepower. Today, secondhand models can be acquired for around $10,000, offering a chance to experience a unique aspect of Chrysler’s legacy.
Chrysler Conquest: A Badge of Honor
The Chrysler Conquest emerged from the collaboration between Chrysler and Mitsubishi during the 1980s, essentially serving as a rebadged Mitsubishi Starion. This sports coupe, particularly in its TSi trim, boasted a turbocharged four-cylinder engine that produced 176 horsepower, allowing it to accelerate from 0 to 60 mph in just 8.0 seconds.
Despite its impressive performance, the Conquest struggled to compete against better-known rivals like the Toyota Supra and Nissan Z cars. The widebody model introduced in 1986 enhanced its sporty appearance, yet sales remained lackluster compared to its competitors. Today, examples of the Conquest can be found at auction for between $10,000 and $15,000, with pristine models potentially reaching upwards of $20,000.
The Chrysler Laser Turbo: An Ambitious Hatchback
Chrysler’s Laser Turbo aimed to redefine the brand’s image as a sports car manufacturer, albeit as a front-wheel-drive hatchback. Available with two engine options, the naturally aspirated 2.2-liter inline-four produced 93 horsepower, while a turbocharged variant delivered a more exciting 142 horsepower.
Notably, the Laser featured a cutting-edge digital dashboard and optional voice alert systems, embodying the technological aspirations of the 1980s. Despite producing 147,396 units over its three-year run, the Laser ultimately could not sustain its appeal in the face of competition from more established performance brands. Today, it remains a nostalgic reminder of Chrysler’s efforts to enter the sports car market.
The Fifth Avenue: A Luxurious Legacy
Lastly, the Chrysler Fifth Avenue represents a classic example of luxury during its 12th generation in the 1980s. Although the model had diminished in size and stature compared to earlier iterations, it still offered a regal experience with options that included plush interiors and advanced amenities for the time.
The Fifth Avenue was known for its comfortable ride, powered by a 5.2-liter V8 engine paired with a three-speed automatic transmission. Despite its luxury appeal, the model is now a rare sight on the roads. Well-maintained examples can still be found for under $10,000, making it an accessible option for those seeking a vintage American sedan.
Chrysler’s journey over the past century has been marked by innovation and ambition. While many models have captured the public’s imagination, these five vehicles from the 1980s showcase the brand’s diversity and commitment to producing unique automobiles. As interest in classic cars continues to grow, these forgotten gems may finally receive the recognition they deserve.
