Sydney Sweeney has officially launched her own lingerie line, Syrn, showcasing her designs in a striking new photoshoot. The actress, known for her roles in *White Lotus* and *Housemaid*, posed in a black lace bra and thong, complemented by suspender stockings, demonstrating her commitment to both her fashion line and acting career.
The promotional images released this week feature Sweeney in various alluring outfits, including a black two-piece while seated on a leather stool. Her look is accentuated by semi-sheer gloves, styled blonde hair, and bold makeup, which includes dramatic black mascara and red lipstick. In one captivating shot, she holds a gold telephone, playfully waving it in the air, while in another, she poses side-profile, allowing her hair to cascade over her shoulders.
The launch of Syrn comes after a controversial promotional stunt involving the iconic Hollywood sign. An investigation is underway regarding the incident, where Sweeney draped the sign with bras, which may lead to potential legal consequences. Despite this, she remains focused on her brand’s success.
In her Instagram announcement, Sweeney wrote, “The secret is finally out… say hello to @syrn. This is lingerie you wear for YOU, no explanation, no apology.” She revealed that the collection would be available starting on January 28, 2024, inviting fans to sign up for early access at SYRN.com.
The promotional campaign features various enticing looks from the line. In one snap, Sweeney can be seen in a movie theater wearing a white lace corset and matching thong. Another image captures her picking roses in a sheer lace high-neck bodysuit, paired with stockings and suspenders. The collection also includes playful pieces, such as a red T-shirt with the slogan “Marry Me, Fly Free,” layered over a white bra.
Fans have responded enthusiastically to the launch, with comments reflecting their excitement and support for Sweeney’s new venture. One fan expressed their pride in her achievements, stating, “Who else is proud of Sydney and knows it’s still only the beginning for her?”
As Sweeney balances her burgeoning lingerie business with her acting career, her bold steps in the fashion industry demonstrate her versatility and ambition. With Syrn set to make waves in the lingerie market, her journey as an entrepreneur is just beginning.
