A new art installation named Mr. Pink has brought a splash of color and whimsy to New York City’s Flatiron District. The installation features a whimsical character with eight fingers, ten toes, and a distinctive bellybutton, strategically placed throughout the Flatiron and NoMad neighborhoods. This initiative runs from January to February 28, 2026, and aims to brighten the winter landscape.
Visitors can find ten sculptures across various locations, each accompanied by a QR code. Scanning the code allows participants to enter a contest for prizes from local businesses, including hotel stays in the vibrant area. James Mettham, President of the Flatiron NoMad Partnership, emphasized the community aspect of the installation, stating, “And while you do that, you’ll be entered in to win some prizes from local businesses.”
The installation, part of the organization’s annual Winter Glow program titled Flatiron NoMad Glows Pink, aims to infuse the city with color during the typically gray winter months. The joy that Mr. Pink brings is evident, as local residents express their delight. Megan Marod, a resident of Harlem, remarked, “It’s been so cold, it’s been so gray, and then to walk down the street and see this bright, vibrant pink man hidden in these little nooks and crannies all over Flatiron NoMad just brings joy.”
The artist behind the installation, Philippe Katerine, infuses a deeper meaning into the character. While Mr. Pink is visually striking, his form and expression convey a sense of melancholy. Katerine’s design features a scar over the character’s heart, symbolizing the emotional wounds we all carry. As Dave Madore, another resident, noted, “To get your heart broken, over and over again and try again and make something beautiful out of it? He needs a hug.”
Washington Heights resident Lui Cabrera described Mr. Pink as a “sharing character,” suggesting that he offers companionship in a bustling city that can feel isolating. Cabrera explained, “Because this city, I have noticed, is pretty, like, lonely.”
As part of the experience, visitors are encouraged to take selfies with Mr. Pink and even hug him at select locations. The installation will culminate with a special activation on February 11, 2026, in celebration of Valentine’s Day. For those interested in exploring the installation, further details can be found at flatironnomad.nyc.
This vibrant art initiative not only enhances the city’s aesthetics but also fosters community engagement during a time when people crave connection and joy.
