Shares of Zeta Global (NYSE: ZETA) were recently downgraded from a buy to a hold rating by Wall Street Zen, according to a research note released on December 9, 2023. The adjustment reflects a shift in analysts’ sentiment regarding the company’s stock performance.
Several other reputable equities research analysts have also provided insights into Zeta Global’s market position. On November 21, 2023, Citigroup initiated coverage of Zeta Global, issuing a “buy” rating and setting a price target of $26.00 per share. Following this, Bank of America raised its price target from $28.00 to $30.00 and maintained a “buy” rating in a report dated November 25, 2023.
In the same week, Needham & Company LLC reaffirmed a “buy” rating, while UBS Group established a price target of $29.00. Additionally, B. Riley Financial increased its target from $29.00 to $30.00 and issued a “buy” rating. Currently, nine analysts rate Zeta Global as a buy, three as hold, and one as sell, resulting in a consensus average rating of “Moderate Buy” with a target price of $29.00, according to data from MarketBeat.
Recent Insider Activity and Institutional Investments
In related news, Jeanine Silberblatt, a director at Zeta Global, sold 12,990 shares on December 12, 2023, at an average price of $19.34, totaling approximately $251,226.60. Following this transaction, Silberblatt holds 57,850 shares valued at around $1,118,819, marking an 18.34% decrease in her ownership. The transaction was disclosed in a filing with the U.S. Securities and Exchange Commission (SEC).
Institutional investors have shown significant interest in Zeta Global. Notably, Advisors Asset Management Inc. increased its holdings by 34.2% in the first quarter, now owning 4,579 shares valued at $62,000. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. also expanded its position by 4.6%, acquiring an additional 4,631 shares, bringing its total to 106,371 shares worth approximately $1,442,000. Other institutional players like Caxton Associates LLP and Woodline Partners LP have also made new investments.
Currently, institutional investors own a substantial 87.75% of Zeta Global’s stock, reflecting strong confidence in the company’s long-term prospects.
About Zeta Global
Founded in 2007 and headquartered in New York City, Zeta Global is a prominent data-driven marketing technology firm. The company aims to help brands acquire, grow, and retain customers through a comprehensive customer lifecycle management platform. Over the years, Zeta Global has gained a reputation for using big data and predictive analytics to enhance digital marketing strategies across various channels.
At the heart of Zeta’s offerings is the Zeta Marketing Platform, which integrates identity resolution, audience insights, and real-time engagement capabilities, positioning the company as a leader in the marketing technology landscape.
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