The 2025 Victoria’s Secret Fashion Show marked a significant revival for the brand, showcasing a blend of inclusivity and star power in New York City. Held at Steiner Studios, the event featured performances from notable artists such as Karol G, Madison Beer, Missy Elliott, and TWICE. This year’s show emphasized storytelling alongside lingerie, as the brand sought to redefine its identity following years of criticism and major overhauls.
Following its return in 2024, which included familiar faces like Adriana Lima and Tyra Banks, the 2025 event felt like a true reawakening. The casting showcased a new generation of models, spotlighting a diverse range of sizes, backgrounds, and personalities. This shift aimed to represent distinct stories rather than conform to the traditional, often unattainable, fantasy that the brand was known for.
Athletes Angel Reese and Suni Lee made headlines for their participation, merging the worlds of sport and fashion. Their presence challenged conventional notions of beauty, illustrating that strength and femininity coexist harmoniously. Reese’s confident walk and Lee’s graceful demeanor brought a fresh perspective to the runway, making a powerful statement about body positivity.
The aesthetics of the show also underwent transformation. The once-dominant slicked-back ponytails were replaced with voluminous hairstyles that harkened back to the brand’s iconic glamour. This change received enthusiastic approval on social media, as fans celebrated the return of big, flowing hair that moved dynamically with each model. It demonstrated that Victoria’s Secret is capable of evolving while maintaining its signature fun and flair.
The musical lineup further enhanced the atmosphere, blending nostalgia with contemporary hits. Madison Beer opened the show with sultry performances of “Make You Mine,” “Bittersweet,” and “Yes Baby.” Following her, members of TWICE, including Tzuyu, Jihyo, Nayeon, and Momo, captivated the audience with “This Is For” and “Strategy.” Karol G added to the excitement with tracks from her latest album, including “Ivonny Bonita” and “Latina Foreva.” The finale featured Missy Elliott, who energized the crowd with her classic hits “One Minute Man” and “Get Ur Freak On.”
Each segment of the show was a visual narrative, showcasing innovative designs ranging from metallic corsetry to fluid silks and sheer fabrics. A highlight was Jasmine Tookes, who walked the runway while nine months pregnant, embodying a new ethos of beauty through strength and grace. Another standout was Candice Swanepoel, whose bronze ensemble with gilded wings shimmered under the stage lights, merging nostalgia with modernity.
One of the most striking looks was presented by Emilia Ratajkowski, whose wings resembled oversized flower petals, creating a stunning visual effect. The ensemble, paired with wrapped heels and pink gloves, exemplified the harmonious blend of sensuality and artistry that characterized the 2025 show.
The 2025 Victoria’s Secret Fashion Show successfully illustrated that reinvention does not necessitate abandoning identity. For a brand with a legacy steeped in fantasy, this year’s event grounded its vision in authenticity, celebrating power, presence, and the limitless possibilities of beauty.
