UPDATE: Nelson County-based Devils Backbone Distilling Co. has just announced a striking redesign for its award-winning canned cocktail, Smash. Set to hit shelves this week, the new packaging promises to captivate consumers while maintaining the beloved taste that fans have come to enjoy.
This fresh look is part of a broader strategy to enhance the brand’s visibility in a competitive market. The updated design will be available starting October 2023, making this an exciting time for cocktail enthusiasts eager to try the revamped version of Smash.
Why does this matter NOW? As the ready-to-drink beverage market continues to surge, the redesign positions Devils Backbone to attract new customers and retain existing ones. With consumer preferences shifting towards visually appealing, convenient options, the new Smash packaging aims to stand out on crowded store shelves.
Devils Backbone is not only known for its innovative products but also for its strong ties to the local community in Nelson County, Virginia. This redesign reflects the company’s commitment to quality and creativity, ensuring that Smash remains a top choice for ready-to-drink cocktails.
The original Smash cocktail has garnered accolades for its refreshing taste and quality ingredients. While the flavor profile will remain unchanged, the new look is expected to enhance its appeal and boost sales as the holiday season approaches.
Next steps for consumers? Keep an eye out for the redesigned Smash in your local stores and prepare to enjoy the same great taste in a new, eye-catching package. As the beverage industry evolves, Devils Backbone aims to lead the way with innovative products that resonate with today’s consumers.
Stay tuned for more updates as the new Smash makes its debut and watch for potential promotional events from Devils Backbone to celebrate the launch. This redesign could mark a significant milestone for the brand as it continues to capture the hearts of cocktail lovers.
