UPDATE: Congressman and gubernatorial candidate Dusty Johnson has just launched an ambitious initiative aimed at transforming South Dakota’s entrepreneurial landscape. During a roundtable discussion in Sioux Falls on March 13, 2026, Johnson unveiled his plan to allocate $2 million from the state’s future fund to support startups through a program dubbed “Launch South Dakota.”
This initiative is a direct response to the pressing need for economic development focused on homegrown businesses. In a room filled with enthusiastic business leaders, Johnson emphasized the importance of fostering local entrepreneurship. His plan includes increasing funding for proof-of-concept awards, enhancing mentorship programs, and expanding the state’s “Giant Visions” competition.
“This is the biggest-ever plan for investing in South Dakota startups and entrepreneurs,” Johnson declared, underscoring the need for a balanced approach to economic growth. He stated, “We should never be putting all of our eggs in one basket,” advocating for strategic investments in both startups and established businesses.
Sioux Falls Mayor Paul TenHaken praised Johnson’s vision, noting,
“A goal without a plan is just a wish. I want to commend Dusty for coming out with a plan.”
He highlighted the shift in narrative, emphasizing that South Dakota should be recognized for its support of innovation rather than its opposition to various projects.
Johnson’s plan aims to reshape the state’s economic future by prioritizing local entrepreneurs. He stated, “I want to be for entrepreneurship, for new businesses, and for economic development.” This vision is crucial as South Dakota navigates evolving industries influenced by technology and artificial intelligence.
The roundtable also provided a platform for other gubernatorial candidates to share their perspectives. The campaign for current Governor Larry Rhoden issued a statement highlighting the state’s economic achievements, claiming South Dakota currently boasts the lowest unemployment rate in the U.S. and one of the fastest-growing economies. Rhoden’s spokesperson emphasized that getting government out of entrepreneurs’ way has been pivotal to this success.
As Johnson moves forward with his $2 million investment plan, he remains open to discussions on additional initiatives, such as potentially reviving the now-defunct Dakota Seeds Program, which aimed to support local businesses through internship funding.
Johnson concluded the session with an urgent call for collaboration, stating,
“Real leadership is collaborative. This is an exciting new opportunity for South Dakota, and we’re going to tackle it together.”
Stay tuned for further updates as this developing story unfolds, including reactions from other candidates and experts in the field. For continuous election coverage, follow Dakota News Now on air and online.
