UPDATE: The West Reading Farmers Market is shifting to a biweekly schedule starting December 2023, following a bountiful harvest season. As the golden hues of October envelop Pennsylvania, farmers are making the most of their final crops, delivering fresh produce to eager customers.
JUST ANNOUNCED: The market will continue to operate weekly on Sundays from 10 a.m. to 1 p.m. until November 2023, then transition to a biweekly format from December through April, with hours set for 10 a.m. to noon. This change reflects the abundance of late-season harvests, including sweet storage carrots, earthy mushrooms, and vibrant greens that thrive even in the cooler months.
During this critical period, farmers are utilizing innovative methods such as high tunnels and cold frames to extend the growing season. These techniques ensure that the market remains a vital resource for local food, even as temperatures drop. Kendra Giangiulio, the manager of the market, emphasizes the significance of supporting local agriculture, stating, “Keeping our market vibrant through winter helps sustain our community and farmers.”
As autumn progresses, the flavors of root vegetables and brassicas intensify, thanks to a phenomenon known as winter sweetening. When exposed to frost, crops like carrots and kale convert stored starches into sugars, making them taste even sweeter and more desirable. This means that even as the year winds down, the earth continues to provide an array of nutritious options for our tables.
The market’s offerings serve as a reminder that seasonal eating not only nourishes our bodies but also fosters a deeper connection to our local environment. Embracing seasonal produce encourages mindfulness and gratitude, as every meal reflects the labor of farmers and the unique rhythms of nature.
With the shift to biweekly operations, residents are encouraged to plan their visits accordingly. The last chance to shop weekly will be on November 26, 2023, after which shoppers can still enjoy a diverse selection of locally grown goods throughout the winter months.
WHAT TO WATCH FOR: As the cold sets in, expect to see an array of hearty vegetables available, including winter squash and potatoes. The market will continue to adapt, ensuring that the community remains engaged and supported through the colder months.
Mark your calendars and bundle up to visit the West Reading Farmers Market—where local produce meets community spirit, even as the season changes. The connection to the land and the farmers who cultivate it will continue to evolve, reminding us that nourishment is both cyclical and enduring. Share this update to spread the word about local food resilience!
