UPDATE: GOG’s new owner, Michael Michał Kiciński, has just revealed a bold strategy to compete with Steam, emphasizing quality over quantity. In a recent interview with Games Industry, Kiciński announced that GOG will focus on curating a marketplace filled with exceptional titles rather than flooding the platform with mediocre games.
This plan comes shortly after Kiciński’s acquisition of GOG from CD Projekt Red earlier this year. The move marks a return to GOG’s original vision, aiming to carve out a distinct niche within the crowded gaming market dominated by Steam, which currently holds a massive share. Kiciński believes that while Steam offers vast gaming options, it struggles to maintain quality across its extensive library. He stated, “GOG is a very curated platform. This is, I think, one of our strengths: we don’t release hundreds of games daily, 95% of which are really not super high quality.”
GOG is set to emphasize its commitment to classic retro and modern classics, ensuring that every game available caters to specific genre enthusiasts. By focusing on quality, GOG aims to create a trusted environment where gamers can explore curated selections without the clutter often found on larger platforms. Kiciński noted that this approach not only benefits players but also supports developers, allowing them to gain visibility in a less saturated marketplace.
The decision to limit the number of releases aligns with GOG’s goal of fostering a community of gamers who appreciate and engage with high-quality titles. The platform will also continue to publish contemporary games that resonate with its curated philosophy, ensuring it remains relevant in today’s gaming landscape.
The implications of this strategy are significant for gamers who value quality experiences over a vast selection of average titles. As GOG embarks on this new chapter, it invites gamers to return and rediscover its offerings, potentially reshaping their gaming habits away from Steam’s overwhelming library.
As the gaming community watches closely, GOG’s commitment to quality could inspire a shift in how digital marketplaces operate. What happens next in this evolving battle for gamers’ attention will be crucial. Will GOG’s approach redefine success in the gaming industry? Stay tuned for updates on this developing story.
