URGENT UPDATE: In-N-Out has officially removed the number 67 from its ordering system due to a viral trend that has swept through schools and social media. The fast food giant made this decision after noticing children frequently shouting “six-seven” accompanied by hand gestures, causing disruptions at their locations. This change was confirmed by People magazine earlier today.
The origins of the “6-7” trend remain somewhat unclear, but it appears to be linked to an unreleased song titled “Doot Doot (6 7)” by rapper Skrilla. The trend has gained such traction that it was named the Word of the Year by dictionary.com. As a result, In-N-Out has opted to act swiftly to maintain order and curb the playful chaos at its restaurants.
While the ban on number 67 has been confirmed, Parade reports that it remains uncertain whether this policy will be enforced across all In-N-Out locations. This is not the first time the company has taken action against a number; the infamous 69 was also previously banned from the ticketing system due to similar issues.
The decision comes as other fast food chains have embraced the trend in creative ways. For instance, Wendy’s recently introduced a 67-cent Frosty to its menu, while Pizza Hut has started offering 67-cent wings. These moves highlight how brands are navigating the delicate balance of engaging with popular culture while managing their own customer experiences.
As the trend continues to evolve, it raises questions about the influence of social media on businesses and public behavior. Reports indicate that kids are having fun with the “6-7” concept, adding a layer of humor to their dining experiences.
What’s Next? As the situation develops, it remains to be seen if other chains will follow In-N-Out’s lead or if the trend will persist in its current form. For parents and guardians, this change serves as a reminder of how quickly trends can impact everyday life.
Stay tuned for more updates as this story unfolds.
