UPDATE: Jaguar’s highly anticipated Type 00 made a stunning return to the spotlight today in London, showcasing the brand’s ambitious shift towards the luxury market. The extravagant coupe, which aims to rival the likes of Bentley, was displayed outside the five-star Chancery Rosewood hotel to celebrate the 90th anniversary of the first Jaguar car, the 1935 SS Jaguar.
This eye-catching event follows the controversial news that parent company Tata Motors reportedly dismissed design chief Gerry McGovern earlier this week. The Type 00, now resprayed in a striking London Red matte finish, certainly knows how to attract attention, outshining luxury vehicles from Rolls-Royce, Lamborghini, and Bugatti parked around it.
Despite the buzz, it’s unusual for a year-old concept to re-emerge like this. Industry experts anticipated a near-production prototype ahead of its expected debut in 2026, but the Type 00 stands out with its dramatic design. Future production models are expected to adopt a flatter roofline and rear doors, resembling a sedan rather than the flamboyant coupe.
Jaguar’s move into high-end electric vehicles is significant, especially as Rawdon Glover, managing director, notes that only 15 percent of future buyers will be returning clients. The remaining 85 percent are new to Jaguar, signaling a bold strategy to capture an entirely different audience. Glover confirmed the Type 00 will start at around $130,000, comparable to the Porsche Taycan 4S, indicating a significant price increase from previous models.
Production was initially expected to debut by the end of this year; however, it has been delayed to 2026, while deliveries are still anticipated to commence before the end of next year. Glover expressed excitement about the vehicle, stating it will “create a real visceral reaction,” emphasizing that Jaguar has designed “a car that has drama.”
As part of this shift, Jaguar has discontinued all previous models except the F-Pace, which is also set for retirement in 2026. This marks a pivotal transition as Jaguar exclusively embraces electric vehicles. Future plans include an SUV and other electric models, which will redefine the brand’s identity in a rapidly evolving automotive landscape.
Jaguar’s daring pivot towards luxury electric vehicles is not just a business strategy; it reflects a broader trend in the industry as car manufacturers adapt to changing consumer preferences. The Type 00’s unveiling has generated significant public interest, making it a hot topic among automotive enthusiasts and potential buyers alike.
Stay tuned for more updates as Jaguar continues to navigate this exciting new chapter.
