BREAKING: New research reveals that McDonald’s has been crowned America’s most loyal holiday food brand for 2025. The fast-food giant, known for its iconic menu items like the Big Mac and French fries, boasts an impressive 31,850,773 average monthly searches, solidifying its place among America’s most beloved brands.
The study, conducted by demand planning software company Algo, analyzed customer loyalty based on average monthly search volumes for Fortune 500 companies. This urgent update highlights the ongoing trend of consumer loyalty in the food-service sector, which is crucial as the holiday shopping season approaches.
McDonald’s, which operates over 39,000 restaurants globally, ranked fifth overall in customer loyalty. This places it just behind retail giants like Amazon and Walmart, which lead the pack with monthly searches of 152,878,909 and 59,024,820, respectively. Despite its smaller workforce of just 150,000 employees, McDonald’s continues to thrive with a projected revenue of $25.9 billion in 2025.
The full ranking reveals a clear picture of consumer preferences. Following Amazon and Walmart, Target comes in third with 44,388,230 monthly searches. Home Depot and Starbucks are fourth and sixth, respectively, showcasing strong brands in the retail and food-service sectors.
“By examining online search data, this study highlights consumer trends across America,”
said Sanjeev Balasubramanian, SVP of Solution Architecture at Algo. He added, “Companies like McDonald’s, despite smaller teams, exhibit strong customer loyalty, urging a greater push for online visibility and brand management.”
As the holiday season approaches, this study underscores the importance of these brands in the consumer landscape. With Black Friday on the horizon, the loyalty trends identified in this research suggest that companies like McDonald’s will be pivotal in attracting shoppers looking for familiar and reliable options.
In addition to its strong digital presence, McDonald’s unique locations, including the historic Denton House McDonald’s in New York, add to its allure, demonstrating the brand’s commitment to preserving history while serving modern customers.
With the holiday shopping season fast approaching, consumers are encouraged to keep an eye on these leading brands. The insights from Algo’s study not only reveal what consumers want but also highlight the evolving nature of brand loyalty in a competitive marketplace.
Stay tuned for further updates on consumer trends and brand loyalty as we edge closer to the holiday season.
