UPDATE: The City of Mesa, Arizona, has launched a critical educational campaign to combat the devastating youth opioid crisis, collaborating with the nonprofit organization The Be Kind People Project. Announced earlier today, this initiative aims to empower students, educators, and parents within Mesa Public Schools and local institutions by building resilience against drug temptations.
The campaign, titled “Be Aware. Be Strong. Be HealthyTM Mesa,” is funded by the city’s share of $4.7 million from national opioid settlement funds. Mesa Mayor Mark Freeman emphasized the campaign’s unique approach, stating, “This is a one-of-a-kind effort that invests in prevention by reaching children where they are.” He highlighted the initiative’s goal to bolster the health and strength of future generations, reinforcing that “by building confidence and resiliency early, we are strengthening the foundation for a healthier and stronger Mesa for generations to come.”
The opioid epidemic continues to wreak havoc in Arizona, necessitating immediate action. The campaign also complements a $1 million community grant program that has provided resources to seven organizations, including Jacob’s Hope, which supports opioid-impacted newborns. The proactive allocation of these funds underlines Mesa’s commitment to prevention, education, and youth support.
Marcia Meyer, Founder and CEO of The Be Kind People Project, stated, “The opioid epidemic continues to devastate families and communities throughout Arizona.” She called for bold collaborations and innovative solutions, emphasizing, “By reaching children and families early with programs that build confidence, kindness, and resilience, we’re equipping Mesa’s students to make safe, healthy choices and lead positive lives.”
The campaign will deliver evidence-based, age-appropriate content focused on healthy practices and emotional strength, providing youth with better protective mechanisms against substance abuse. Renee Parker, Director of Community Partnerships for Mesa Public Schools, expressed gratitude for the partnership, noting, “Through our partnership and the talent of The Be Kind People Project, we will be able to provide engaging public service announcements that resonate with students and encourage safe, informed choices.”
Mesa is the second-largest recipient of opioid settlement funds in Maricopa County, making strategic use of these resources to address not only the immediate crisis but also to foster long-term change.
A formal launch event for the campaign is scheduled for October 22 at the Arizona Museum of Natural History. Media representatives are invited to witness the campaign’s debut. Interested parties can RSVP via email to [email protected].
As this urgent initiative unfolds, the community’s response will be crucial in shaping a healthier future for Mesa’s youth, echoing the collective goal of combatting the opioid crisis with education, support, and resilience. Share this vital information now to spread awareness and encourage community involvement!
