URGENT UPDATE: A stunning new 22-foot-tall sculpture has just been unveiled on the 101 Freeway median in East Hollywood, capturing the essence of the film industry that defines the area. The striking artwork, composed of three massive filmstrips made from galvanized steel, is part of the U.S. Route 1010 Lankershim to Beaudry Beautification Project, a key initiative under the broader Clean California campaign aimed at revitalizing state highways.
The sculpture, prominently located south of Melrose Avenue, showcases filmstrips in a dynamic wave-like motion, symbolizing the flow of traffic and the vibrant culture of Hollywood. Measuring 23 feet wide and elevated by 22-foot-tall steel columns, it combines aesthetic appeal with practical design, featuring laser-cut perforated metal for airflow and visual depth.
This ambitious project, which cost approximately $5.87 million, also included extensive landscaping improvements along 8.7 miles of the 101 Freeway between Lankershim Boulevard and North Beaudry Avenue. According to Colleen Park, Public Information Officer for Caltrans District 7, the landscaping was completed last year, with the filmstrip sculpture being the final touch.
Residents and travelers alike are already expressing excitement over the new landmark, which not only enhances the freeway’s visual landscape but also pays homage to the rich history of cinema in Los Angeles. As part of ongoing beautification efforts, this artwork is expected to draw attention and become a popular photo opportunity for locals and tourists.
The collaboration between Caltrans, Benchmark Arts, and contractor Yakar has culminated in a significant addition to the city’s artistic heritage. The project stands as a testament to the transformative power of public art and its ability to connect communities.
As the sculpture officially opens to the public, local officials encourage everyone to visit and appreciate this new cultural landmark. Expect increased traffic in the area as more people come to see this impressive addition to East Hollywood’s skyline.
Stay tuned for more updates on community developments and public art initiatives across Los Angeles. This new sculpture is just the beginning of a movement towards a more beautiful and engaging urban environment.
