UPDATE: In a stunning revelation, rising star Park Jeong Min has been crowned the top actor in the December 2025 brand reputation rankings, surpassing popular figures Lee Jun Ho and Lee Je Hoon. This announcement comes from the Korea Corporate Reputation Research Institute, which conducted an extensive analysis of over 53 million data points collected between November 26 and December 26, 2025.
Park Jeong Min’s remarkable brand reputation index stands at 5,165,198, driven by impressive participation and media engagement metrics. The analysis evaluated consumer behavior through four key indices: participation, media, communication, and community. Park topped these categories with a participation index of 880,636, a media index of 1,775,836, a communication index of 1,427,370, and a community index of 1,081,356.
In contrast, Lee Jun Ho, who secured the second position, achieved a total brand reputation index of 2,744,534. His indices include a participation index of 143,439, media index of 629,592, communication index of 1,353,605, and community index of 617,898. Meanwhile, Lee Je Hoon rounded out the top three with a brand reputation index of 2,424,471.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, stated, “According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place. The Park Jeong Min brand is currently recognized as the trendsetter, earning it the top spot.” He further emphasized the significance of consumer engagement in shaping these rankings.
This analysis reflects a growing trend in the entertainment industry, where consumer online habits significantly impact brand success. The study highlights how actors like Park Jeong Min have managed to attract substantial public interest, showcasing their ability to resonate with fans across various media platforms.
As the actors continue to gain attention, the industry is keenly watching how these rankings will affect their future projects and public appearances. The emotional connection fans have with these stars cannot be understated, as it plays a crucial role in their popularity and marketability.
With Park Jeong Min now recognized as a leading trendsetter, industry experts anticipate a surge in opportunities for him, while Lee Jun Ho and Lee Je Hoon remain strong contenders with their loyal fanbases.
Moving forward, fans and industry insiders alike will be closely monitoring how these rankings influence upcoming dramas, films, and endorsements, as the competition heats up in the world of Korean entertainment. Stay tuned for more updates on this developing story.
