BREAKING: Peacock has just announced groundbreaking changes to its NFL broadcasts starting in the 2026 NFL season. Fans will have unprecedented control over their viewing experience, including the ability to mute announcers and adjust crowd noise levels. This major upgrade, revealed at the CES conference in Las Vegas, marks a significant shift in how viewers engage with NFL games.
The streaming service, owned by NBCUniversal, has consistently been praised for its high-quality picture during games. Now, with the integration of Dolby Vision and Dolby Atmos, viewers can expect a more immersive experience featuring “vivid and balanced colors” alongside “clearer dialogue,” even amidst the noise of a packed stadium.
According to David Bohunek, NBCUniversal’s Global Video Engineering chief, the enhancements will be powered by Dolby’s AC-4 technology. He stated, “Our livestreams on Peacock are already in HDR, and we introduced Dolby Atmos last year, which made a massive jump in immersiveness.” He emphasized that the capability to personalize audio settings will allow fans to fully customize their experience, including turning off commentary entirely.
In a statement, John Couling, Dolby’s entertainment chief, noted that streaming technology facilitates rapid enhancements that traditional broadcasting cannot match. “In streaming, we’re able to operate at a pace of change that’s just a lot faster than we could ever do in more traditional broadcast,” he explained. Couling assured fans they will notice a “really dramatic” difference in how they experience NFL games.
This announcement comes on the heels of other recent innovations in NFL broadcasts, including the popular Madden NFL altcast, which debuted in 2024. That feature provided a unique hi-sky camera angle reminiscent of the perspective gamers enjoy in the Madden video game series.
With these changes, Peacock is not just enhancing its platform; it is transforming how fans interact with the NFL. As the excitement builds for the 2026 NFL season, viewers worldwide will be eager to experience these innovative features firsthand.
Stay tuned for more updates as this story develops.
