UPDATE: Rialto Cinemas is thriving even as numerous Bay Area theaters shut down due to rising rents and fierce competition from streaming services. This independent theater group, led by director Ky J. Boyd, operates three locations: the Elmwood Theater in Berkeley, the Cerrito Theater in El Cerrito, and the Rialto Cinemas Sebastopol.
The survival of Rialto Cinemas is a rare beacon of hope for cinephiles, art film enthusiasts, and locals eager for cinematic experiences. “You open your doors and hope people come and like what you have to show,” Boyd stated, emphasizing the theater’s commitment to showcasing films that resonate with the community.
Each location offers a carefully curated selection of films, from mainstream hits like the 2023 blockbuster “Barbie” to independent gems. The Elmwood recently showcased “The Last Class,” a documentary featuring Robert Reich, which sold out multiple showings, proving the demand for diverse cinema remains strong despite industry challenges.
The theaters boast a rich history with the Elmwood established in 1919 and Cerrito in 1937. Their unique architecture and inviting atmospheres draw audiences seeking more than just typical Hollywood fare. Boyd reflects on his journey, recalling how his passion for film ignited while watching the animated classic “The Aristocats” as a child.
Despite facing closures of local competitors, including the Albany Twin in 2023 and Berkeley’s United Artists Theater, Rialto Cinemas continues to foster community connections through storytelling. Co-General Manager Philippe Matheus highlighted the theater’s role in bringing people together, saying, “Being in the dark with strangers… you feel connected to something larger.”
However, the pressure of urban development looms large. Boyd voiced concerns over rising land values and potential rent hikes that threaten independent theaters. “The more valuable the land gets, the more likely it is that landlords will hike up rents,” he noted, advocating for a balance between housing needs and preserving local cultural hubs.
In a landscape where many theaters have succumbed, Rialto Cinemas stands as a testament to resilience and community support. “Even if it’s not a sold-out showing, people showing up matters,” said Victoria Carton, a concession clerk.
With ongoing challenges, Rialto Cinema’s commitment to serving their audience remains steadfast. Theater lovers can expect a continued focus on diverse film offerings, making it a vital space for culture and connection in the Bay Area. The future may be uncertain, but Boyd remains hopeful: “It’s always a gamble… the positives outweigh the negatives.”
As the Bay Area grapples with the loss of its cherished theaters, Rialto Cinemas exemplifies the power of community and the enduring love for cinema.
