Qlik has secured the Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer report for Analytics and Business Intelligence Platforms, marking the second consecutive year the company has received this accolade based on verified user feedback. This recognition highlights Qlik’s commitment to delivering trusted analytics and practical applications of artificial intelligence.
The Customers’ Choice label is awarded to vendors achieving above-average scores for overall experience, user interest, and adoption. These ratings are derived from comprehensive feedback collected over an eighteen-month period. The competition for recognition is fierce, with only a select number of analytics and business intelligence providers qualifying this year, and even fewer meeting the necessary thresholds for such a distinction.
Customer Feedback Drives Qlik’s Success
According to Brendan Grady, Executive Vice President and General Manager of Qlik’s analytics business unit, customers depend on the platform to transform complex data into actionable insights. Grady emphasized that the focus is on delivering practical answers that drive real-world decisions, avoiding the common pitfall of data insights that remain stagnant on dashboards.
Feedback summarized in the Gartner Peer Insights report highlights Qlik’s capability to integrate data from multiple sources while ensuring governance and usability. Users have expressed confidence in the quality of data provided, appreciating the comprehensive views across systems and the agility to respond promptly to changing business conditions. This aligns with Qlik’s strategy to offer context-aware analytics that seamlessly fit into existing data environments, rather than constraining organizations to a closed technology ecosystem.
Recognition in the Magic Quadrant
The Customers’ Choice designation comes on the heels of Qlik being named a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This evaluation considers vendors on their execution capabilities and long-term vision. The combined insights from both the Magic Quadrant and the Peer Insights reports are instrumental for buyers as they navigate their choices in analytics platforms.
The 2025 Gartner Peer Insights Voice of the Customer report was published on Wednesday, detailing individual peer reviews that provide prospective buyers with additional insights into how organizations rate vendors across various criteria, including functionality, support, and overall experience.
As Qlik continues to innovate in the analytics space, the company remains committed to enhancing user experience, ensuring that their customers have access to reliable and actionable insights that can influence decision-making processes effectively.
